Black and white photo of a smiling woman with her hair tied back, wearing a white button-up shirt, earrings, and a bracelet, sitting against a plain background.

Hi, I’m Nellya Schumpert

Strategic marketing leader with 10+ years of experience driving brand growth, customer engagement, and revenue across luxury, hospitality, and experiential businesses. Proven ability to lead integrated marketing strategies spanning digital, CRM, content, partnerships, and live events. Known for translating brand vision into high-performing campaigns that increase traffic, drive conversion, and build long-term customer loyalty.

Featured Campaigns

Places Where I’ve Worked

Printemps New York is the iconic French luxury department store’s first U.S. flagship, bringing Parisian elegance and cultural curation to the heart of Manhattan. More than a retail destination, Printemps New York blends fashion, beauty, food, and art into an immersive lifestyle experience—celebrating creativity, craftsmanship, and modern luxury through thoughtfully designed spaces, elevated service, and a strong focus on storytelling and community.

Learn More →

Printemps New York

Food & Beverage Marketing Manager, Nov 2025 - Present

Seaport Entertainment Group, NYC

Sr. Manager, Marketing, 2022-2025
Manager, Web & Email Marketing, 2018-2020

Seaport Entertainment Group (Former Howard Hughes Corporation) is a premier entertainment & hospitality company that owns, operates and develops a unique collection of assets positioned at the intersection of entertainment and real estate.

Learn More →

Nighttime view of New York City skyline with illuminated buildings, including the Empire State Building, and a brightly lit waterfront area.

Endeavor, IMG Events, Global

Sr. Manager, Email & Lifecycle Marketing, 2020-2022

Endeavor is a global agency and leader in talent representation, sports and entertainment. Part of the Endeavor network, IMG Events is a market leader in every vertical—live sports, international fashion weeks, art fairs, music, culinary, and lifestyle festivals, among a range of other live experiences across the globe.

Learn More →

Billboard on a building with the word 'Endeavor' and American flags, indicating a listing on the NYSE, with partial text 'WME IMG UFC' on a lower banner and a small tree in the foreground.

AKT InMotion, NYC

Manager, Digital Marketing & Design, 2014-2018

AKT InMotion is a New York City-based fitness company founded by fitness expert Anna Kaiser. Founded in 2013, the AKT program consists of a mixture of circuit training, HIIT, strength, toning, dance cardio, Pilates and yoga.

Learn More →

Interior of a modern dance studio with a bar area, lit neon AKT sign, and ballet photographs on the wall.

Brands & Events
I’ve Worked On

2022-2025, Seaport Entertainment Group, NYC

The Seaport NYC
The Rooftop at Pier 17
Tin Building by Jean-Georges
House of the Red Pearl
T.Brasserie
The Frenchman’s Dough
The Fulton by Jean-Georges
Malibu Farm New York

2020-2022, Endeavor, IMG Events, Global

Hall des Lumières
Frieze Magazine & Fairs
Hyde Park Winter Wonderland
Hampton Court Palace Festival
Miami Open
Miss Universe
Taste of London Festival
Taste of Paris Festival
Ladies Scottish Open
The Championships, Wimbledon

2018-2020, Howard Hughes Corporation, Regional

The Seaport NYC
The Rooftop at Pier 17
Malibu Farm New York
The Fulton by Jean-Georges
10 Corso Como New York
OPUS Music Festival

2014-2018, AKT InMotion, NYC

AKT Boutique Fitness Studios

Let’s Connect!

From conceptualizing to executing, I’m ready to help you bring your vision to life!

About

A woman with brown hair sitting on a black chair against a dark background, wearing a black turtleneck, black pants, black boots, and a gold bracelet.

Location

New York City

Expertise

Brand Strategy & Positioning
Go-to-Market & Launch Strategy
Experiential & Retail Marketing
Partnerships & Collaborations
Content & Storytelling
Customer Experience (CX)
Cross-Functional Leadership
Budget & Vendor Management
Performance & Revenue Growth

Work

Printemps New York, NYC, Nov 2025 - Present
Seaport Entertainment Group, NYC, 2022-2025
Endeavor, IMG Events, Global, 2020-2022
Howard Hughes Corporation, NYC, 2018-2020
AKT InMotion, NYC, 2014-2018

Education

CUNY, Lehman College, Bronx, 2014
B.A. Multimedia Journalism, French Minor